MEET KRISTEN

Client Acquisition Strategist and Marketing Consultant for
Established Coaches, Consultants, & Service Based Businesses

MY STORY

My career started in print advertising, where I first became interested in how messaging influences attention and buying decisions. From there, I moved into graphic design, where I learned how visual communication shapes trust, perception, and engagement. Eventually, that evolved into marketing strategy—where I began connecting creative work to real business outcomes.

Across each stage of my career, I kept noticing the same pattern: Most businesses don’t struggle because they lack talent or strong offers. They struggle because their client acquisition isn’t predictable. They might have great months, even great offers—but no consistent system for generating qualified buyers.

That problem became the focus of my work.

WHAT I DO NOW

Today, I help established coaches, consultants, and service providers build client acquisition systems designed for predictability—not randomness. I don’t just focus on running ads.

I focus on the full acquisition path:

  • Offer positioning

  • Messaging clarity

  • Funnel structure

  • Lead quality

  • Conversion flow

  • Meta ad performance

Because in my experience, improving one piece in isolation rarely creates sustainable growth. Real results come from aligning the entire system.

Who I Work With

  • ✓ Coaches, consultants, and service-based businesses
  • ✓ Generating $10K+/month
  • ✓ Businesses with proven, consistently selling offers
  • ✓ Founders ready to move beyond inconsistent referrals and organic content
  • ✓ People who value strategy as much as execution

Who I Don't Work With

  • × New businesses without a proven offer
  • × Businesses still validating their first offer
  • × Anyone expecting ads to fix a weak offer or lack of demand

Results

  • ✓ 7x return on ad spend
  • ✓ Show-up rates increasing from 50% to 80%
  • ✓ Qualified leads converting at 90% close rates
  • ✓ 21x return on ad spend for a high-ticket service business
  • But more importantly, my clients move from unpredictable lead flow to a more stable and scalable acquisition system.

Most Meta ads specialists focus only on campaign performance.
I take a different approach.

Because of my background in print advertising, graphic design, and marketing strategy, I don’t just look at ads in isolation. I look at the entire acquisition system.

HOW MY APPROACH
IS DIFFERENT

  • • The offer
  • • The message
  • • The funnel
  • • The conversion process
  • • The traffic strategy

That means I pay attention to:

Because ads don’t determine performance alone. The system behind them does.

BOOK A STRATEGY CALL

FUN FACTS ABOUT KRISTEN

1- My Travel Bug -Travel, Airbnbs & Curiosity: While Texas is home, my love love for travel shows up in a very specific way. I’m always exploring new Airbnbs and restaurants across the U.S.

2- Antique Stores and Tea Glasses: I have a soft spot for antique stores and can easily spend too much time browsing for unique tea glasses and one-of-a-kind pieces. I think every southern woman needs a porch swing and pretty iced tea glasses.

3-My Favorite Holiday: The 4th of July is my absolute favorite holiday—nothing beats small-town America on parade day. Give me a lineup of red, white, and blue floats, kids catching candy off the street, and fireworks lighting up the sky over a hometown crowd, and I’m happy. It’s simple, loud, a little chaotic, and full of the kind of community spirit I never get tired of.