RESULTS AND CASE STUDIES
Real outcomes from optimized client acquisition systems —
including Meta ads performance, funnel improvements, and conversion optimization.
This page includes both performance results and selected design work
from VIP projects where I support full acquisition system builds.
Soulify Wellness
Scaling Consistent Client Acquisition for a Marriage Coach & Certified Hypnotist
Soulify Wellness is a marriage coach and certified hypnotist helping wives heal from betrayal and rebuild emotional stability in their relationships. Her business originally scaled through organic leads from a Facebook group, which served as her primary acquisition channel. Over time, that organic pipeline became inconsistent, and lead flow began to decline. Previous attempts to stabilize growth through ad agencies resulted in increased costs without measurable performance outcomes.
System Problem
The core issue was not a lack of traffic — it was a broken acquisition system structure.
- → Organic lead source was unpredictable
- → Paid ads not converting efficiently
- → No feedback loop between traffic and conversion
- → Tracking systems not optimized
System Approach
Rather than focusing on ad execution alone, I stepped into the role of Client Acquisition System Operator and evaluated the entire ecosystem.
- → Full Meta ads system audit
- → Funnel performance analysis
- → Tracking system evaluation
- → Full system alignment
What Was Implemented
Meta Ads System
- • Rebuilt campaign structure for intent-based targeting
- • Refined audience and messaging alignment
Funnel & Tracking
- • Audited funnel flow for drop-off points
- • Optimized tracking and attribution
Results
Metrics
- ✓ 3–7x ROI on ad spend
- ✓ Show-up rate: 50% → 80%
- ✓ Close rate: 90% on qualified calls
Outcomes
- ✓ Consistent qualified lead flow
- ✓ Predictable revenue performance
- ✓ Meta ads as primary channel
System Insight
The primary constraint was not advertising performance — it was the absence of a unified acquisition system connecting traffic → funnel → lead quality → booked calls. Once the system was aligned and optimized end-to-end, performance stabilized and became predictable.
Client Feedback
"Kristen answers all my questions in great detail and consistently brings creative, outside-the-box ideas. Most importantly, after months of working with other ad strategists, I'm finally seeing consistent, qualified leads, higher revenue, and a 4–7x ROI."
— Beth Miller, Founder of Soulify Wellness
CASE STUDY #1
CASE STUDY #2
M.A. Land Solutions L.L.C.
Generating High-Intent Local Leads & 21x ROAS for a Rural Excavation & Land Services Business
M.A. Land Solutions L.L.C. is a rural Texas-based land services company specializing in pond cleaning, excavation, and general land management services. Despite having extensive hands-on experience and deep expertise in excavation and land development, the owners were positioned similarly to other competitors in the area and were not clearly differentiated in the market. This created a challenge: high expertise, but low market visibility and inconsistent inbound lead flow.
System Problem
The issue was not service quality — it was market positioning and acquisition structure.
- → No clear differentiation from competitors
- → Underdeveloped digital presence
- → No structured lead generation system
- → Inconsistent inbound inquiries
System Approach
I approached this as a local acquisition system problem, not a marketing execution task. The objective was to establish predictable inbound lead flow that reflected true expertise.
- → Build conversion-focused website
- → Structure Meta ads for local intent
- → Establish market authority
- → Create direct-response pathway
What Was Implemented
Website Development
- • Trust-driven website structure
- • Positioned as high-expertise operator
- • Clear conversion paths
Meta Ads & Lead Flow
- • Localized high-intent campaigns
- • Service-specific targeting
- • Optimized for lead quality
Results
Performance
- ✓ 21x ROAS on ad spend
- ✓ Consistent lead generation
- ✓ Increased local visibility
Outcomes
- ✓ Meta ads as primary channel
- ✓ Established market authority
- ✓ Scalable inbound system
System Insight
The core issue was not demand — it was lack of structured visibility and differentiation in a crowded local market. Once positioning and acquisition systems were aligned, the business transitioned from "word-of-mouth dependent" to "predictable inbound lead generation system."
Client Feedback
"Kristen helped us finally stand out in a crowded local market and turned our website and ads into a consistent source of high-quality leads."
— M.A. Land Solutions L.L.C.
STRATEGIC DESIGN SYSTEMS (VIP)
These are select, high-touch projects where I also design the conversion assets that support acquisition systems.
Unlike traditional design work, these are built with one goal: increase conversion performance across ads, funnels, and lead generation systems.
What These Include
- ✓ Conversion-focused websites
- ✓ Landing pages for Meta ads traffic
- ✓ Funnel pages
- ✓ Brand identity systems for trust & authority
- ✓ Print + local visibility materials
Why These Exist
In some systems, performance is limited not by ads — but by the foundations underneath them.
- → Weak offer presentation
- → Unclear messaging hierarchy
- → Low trust at first touch
- → Poor conversion flow between ad → page → lead
These VIP builds are used to remove those constraints.
Strategic branding, websites, and conversion assets
designed to strengthen acquisition performance.
Project Portfolio
David Edwards Clothier
Luxury menswear brand identity and digital experience
Pools and More
Transformed a cluttered website into a clear conversion pathway for pool buyers
David Edwards Clothier
A luxury menswear boutique needed to differentiate itself in a competitive market and establish a premium online presence that reflected the high-quality, personalized service of color analysis and styling. The brand identity and digital experience were designed to communicate sophistication, expertise, and attention to detail while attracting and converting high-value clients.
Challenge
The menswear boutique needed to stand out in a competitive market while establishing an online presence that reflected the premium nature of its personalized color analysis and styling services. The business needed a cohesive brand identity and digital strategy that could attract and convert discerning male clients seeking expert guidance on personal style and color.
Solution
Created a refined brand identity with luxury aesthetics and professional positioning. Developed a website showcasing the personalized service approach with client transformation stories, and built a comprehensive Instagram strategy that demonstrated the value and tangible results of the color analysis service. The brand system was designed to work across all digital touchpoints while maintaining consistency and premium positioning.
Outcome
Established clear market positioning as a premium provider, increased social media engagement and follower growth with authentic client stories, improved website conversion for service inquiries, and created a cohesive brand experience across all digital and offline touchpoints that reflected the quality of the services offered.
Pools and More
A pool service company had invested in a professionally designed website but was not converting visitors into inquiries. The site was visually busy and lacked a clear user journey. Rather than a visual redesign, the project focused on restructuring the website as a conversion-focused pathway that guides high-intent pool buyers toward action with zero friction.
Challenge
The existing website was visually well-designed but functionally ineffective as a conversion tool. Key issues included cluttered layout with competing visual elements, no clear user journey or decision flow, weak call-to-action hierarchy, and visitors not being guided toward inquiry or contact. The design prioritized aesthetics over conversion behavior, resulting in a website that failed to function as an effective lead generation asset despite the company's strong service capability.
Solution
Rather than asking "How do we make this look better?" the focus shifted to "How do we guide a visitor from interest to action with zero friction?" The website was restructured with a conversion-focused layout that prioritized decision flow over visual complexity. Visual clutter was removed, content was organized to guide users step-by-step through the service offering, and an intentional scroll progression was introduced. A clear call-to-action hierarchy was established throughout the site, and messaging was aligned with user intent at each stage of the journey. The entire approach shifted focus from "information display" to "decision guidance."
Outcome
The restructured website transformed from a visually cluttered experience into a clear conversion pathway. The new system guides visitors through a logical decision journey, reduces friction in the inquiry process, improves clarity of service offerings, and strengthens overall conversion potential from website traffic. Visitors now follow an intentional path from problem awareness through service clarity to trusted decision and action.
CLIENT TESTIMONIAL
“Kristen was absolutely amazing! I really appreciated her knowledge and insight! She created two videos for me to view and that was so helpful. I would recommend Kristen to anyone needing help with SEO and Google Analytics. I would use her again!!!”
— Jennifer, The Ventura County Handyman