RESULTS AND CASE STUDIES
Real outcomes from optimized client acquisition systems —
including Meta ads performance, funnel improvements, and conversion optimization.
This page includes both performance results and selected design work
from VIP projects where I support full acquisition system builds.
Soulify Wellness
Scaling Consistent Client Acquisition for a Marriage Coach & Certified Hypnotist
Soulify Wellness helps wives heal from betrayal and rebuild emotional stability in their relationships. The business originally scaled through organic leads from a Facebook group, but over time that pipeline became inconsistent and lead flow declined. Previous ad agencies increased costs without measurable results.
The Problem
The core issue wasn't a lack of traffic — it was a broken acquisition system.
- → Unpredictable organic lead source
- → Paid ads not converting efficiently
- → No feedback loop between traffic, funnel, and tracking
The Approach
Instead of ad execution alone, I evaluated and rebuilt the entire acquisition ecosystem.
- → Full Meta ads system audit
- → Funnel performance and drop-off analysis
- → Tracking, attribution, and full system alignment
What Was Implemented
Meta Ads System
Rebuilt the campaign structure around intent-based targeting and refined audience-to-messaging alignment.
Funnel & Tracking
Audited the funnel flow for drop-off points and optimized tracking and attribution end to end.
Results
3–7x
ROI on ad spend
80%
Show-up rate, up from 50%
90%
Close rate on qualified calls
Consistent qualified lead flow, predictable revenue performance, and Meta ads established as the primary acquisition channel.
The Key Insight
The constraint wasn't advertising performance — it was the absence of a unified system connecting traffic → funnel → lead quality → booked calls. Once aligned end-to-end, performance became predictable.
"Kristen answers all my questions in great detail and consistently brings creative, outside-the-box ideas. Most importantly, after months of working with other ad strategists, I'm finally seeing consistent, qualified leads, higher revenue, and a 4–7x ROI."
— Beth Miller, Founder of Soulify Wellness
M.A. Land Solutions L.L.C.
Generating High-Intent Local Leads & 21x ROAS for a Rural Excavation & Land Services Business
M.A. Land Solutions L.L.C. is a rural Texas-based land services company specializing in pond cleaning, excavation, and general land management. Despite deep hands-on expertise, the business looked similar to every competitor in the area — high skill, low market visibility, and inconsistent inbound lead flow.
The Problem
The issue wasn't service quality — it was market positioning and acquisition structure.
- → No clear differentiation from competitors
- → No brand identity or digital presence
- → No structured lead generation system — inconsistent inbound inquiries
The Approach
I approached this as a local acquisition system problem — building the brand and lead flow from the ground up.
- → Create a full branding suite to establish identity
- → Build a conversion-focused website
- → Structure Meta ads for local, high-intent demand
What Was Implemented
Full Branding Suite
Created the complete brand identity from scratch — logo, colors, and visual style — giving the business a professional, recognizable presence in its market.
Website Development
Built a trust-driven website positioning the owners as high-expertise operators, with clear conversion paths for inquiries.
Meta Ads & Lead Flow
Launched localized, service-specific campaigns targeting high-intent demand and optimized for lead quality.
Results
21x
ROAS on ad spend
Consistent
Qualified lead generation
Local
Visibility & market authority
Meta ads established as the primary acquisition channel, with a scalable inbound system replacing word-of-mouth dependence.
The Key Insight
The core issue wasn't demand — it was the lack of structured visibility and differentiation in a crowded local market. Once branding, positioning, and acquisition were aligned, the business went from word-of-mouth dependent to a predictable inbound lead system.
"Kristen helped us finally stand out in a crowded local market and turned our website and ads into a consistent source of high-quality leads."
— M.A. Land Solutions L.L.C.
VIP Strategy & Design Day
What These Include
- ✓ Conversion-focused websites
- ✓ Landing pages for Meta ads traffic
- ✓ Funnel pages
- ✓ Brand identity systems for trust & authority
- ✓ Print + local visibility materials
Why These Exist
In some systems, performance is limited not by ads — but by the foundations underneath them.
- → Weak offer presentation
- → Unclear messaging hierarchy
- → Low trust at first touch
- → Poor conversion flow between ad → page → lead
These VIP builds are used to remove those constraints.
These are select, high-touch projects where I also design the conversion assets that support acquisition systems.
Unlike traditional design work, these are built with one goal: increase conversion performance across ads, funnels, and lead generation systems.
Project Portfolio
David Edwards Clothier
Luxury menswear brand identity and digital experience
Pools and More
Designed and built a new conversion-focused website, appearing in Google search results within 30 days
David Edwards Clothier
A luxury menswear boutique needed to differentiate itself in a competitive market and establish a premium online presence that reflected the high-quality, personalized service of color analysis and styling. The brand identity and digital experience were designed to communicate sophistication, expertise, and attention to detail while attracting and converting high-value clients.
Challenge
The menswear boutique needed to stand out in a competitive market while establishing an online presence that reflected the premium nature of its personalized color analysis and styling services. The business needed a cohesive brand identity and digital strategy that could attract and convert discerning male clients seeking expert guidance on personal style and color.
Solution
Created a refined brand identity with luxury aesthetics and professional positioning. Developed a website showcasing the personalized service approach with client transformation stories, and built a comprehensive Instagram strategy that demonstrated the value and tangible results of the color analysis service. The brand system was designed to work across all digital touchpoints while maintaining consistency and premium positioning.
Outcome
Established clear market positioning as a premium provider, increased social media engagement and follower growth with authentic client stories, improved website conversion for service inquiries, and created a cohesive brand experience across all digital and offline touchpoints that reflected the quality of the services offered.
Pools and More
A pool service company's existing website was not designed well — it was visually busy, had no clear calls to action, and failed to convert visitors into inquiries. Rather than patching the old site, I designed and built a brand-new website from the ground up as a conversion-focused pathway for high-intent pool buyers.
Challenge
The old website was cluttered and overwhelming, with competing visual elements, no clear user journey, and no call-to-action hierarchy. Visitors had no obvious next step, so the site failed to function as a lead generation asset despite the company's strong service capability. The business also lacked visibility in search engines, making it hard for local pool buyers to find them at all.
Solution
I designed and built a completely new website focused on guiding visitors from interest to action with zero friction. The new site features a clean layout, an intentional scroll progression that walks users step-by-step through the service offering, a clear call-to-action hierarchy throughout, and messaging aligned with user intent at each stage. The site was also structured and optimized for search visibility from day one.
Outcome
The new website transformed the company's online presence from a cluttered, ineffective experience into a clear conversion pathway — and the site began appearing in Google search results within 30 days of launch, opening a new channel of organic visibility for local pool buyers.
Strategic branding, websites, and conversion assets
designed to strengthen acquisition performance.
VIP DAY INVESTMENT STARTING AT $2,500
“Kristen was absolutely amazing! I really appreciated her knowledge and insight! She created two videos for me to view and that was so helpful. I would recommend Kristen to anyone needing help with SEO and Google Analytics. I would use her again!!!”
— Jennifer, The Ventura County Handyman